MAXIMUM EFFECT.
MINIMAL INGREDIENTS.
Why minimalist?
Fewer ingredients mean a lower risk of allergens – without compromising effectiveness. Some skin types are sensitive to certain substances. That's why we've made it our mission to make the benefits of active ingredients safely accessible to all skin types.
Reduction increases effectiveness
Without unnecessary additives, there is more room for the effective ingredients, which are used in their highest concentration.
Our roots? Reduced to the essentials. Our future? Firmly anchored within them.
We focus on skincare that delivers precisely what the skin truly needs – with highly effective, scientifically proven ingredients that achieve visible results. Our formulations are not only precise and highly concentrated, but also gentle and extremely well-tolerated – for effective care without unnecessary additives.
“Minimalism brings calm to so many areas of my life. A tidy room. A meal with few, nutrient-rich ingredients. A minimalist wardrobe. This simplicity gives me more time for what really matters—and that also applies to my skincare.”
Claire Ralston, founder